Churn Doesn't Happen at Renewal. It Happens Six Months Earlier.

The leading indicators of lapse — seven signals already sitting in your systems, and the three windows where you can still act on them.

By the time a customer declines a renewal, they aren't making a decision. They're confirming one they made months ago, in a moment nobody logged.

The Product Lens, edition 6 — published Aug 5, 2026, 8 min read. Written by Ambar Utkarsh, product leader at Star Health.