Why the next competitive advantage isn't getting customers onto your app—it's orchestrating every channel around them.
Customers don't care whether they're using your app, your website, your portal, your broker, or your call centre. They care that they don't have to start over.
The Product Lens, edition 2 — published Jul 14, 2026, 6 min read. Written by Ambar Utkarsh, product leader at Star Health.